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Wednesday, 23 April 2008
Social Media Marketing (SMM) Masterclass
Strategic Social Marketing – Tapping Into The Online Social Community
Registration for Workshop A will commence at 08:00. It will begin at 08:30 with refreshments being served at an appropriate time. Each day will conclude at 12:30 after which lunch will then be served.
Today’s marketers are turning away from traditional media outlets and tuning onto online business and social communities such as LinkedIn, MySpace, Facebook, Motobok, and others. As a result businesses and government organisations must use these virtual communities as strategic marketing vehicles to reach their target audiences effectively. The tremendous growth and popularity of these social online communities makes it impossible and perilous for organisations to ignore. This masterclass will provide you with the knowledge so that you can successfully market your organisations / products via this modern marketing channel.
By attending this beneficial masterclass you will:
• Review various social community sites
• Discuss advertising options available on these sites
• Explore legal, moral and ethical issues
• Develop a strategic online marketing plan for community sites
• Examine case study material of online marketing campaigns
Workshop Leader
 Michael Johnston has over 25 years of business experience in high-technology and worked for such firms as AT&T, NCR and the Chicago Tribune Corporation. He is President of I Business Forum, a research and educational firm focused on e-business and online marketing. He recently authored a well received book, “E-business Exposed” offering effective online strategies for small businesses. With an MBA in Marketing and an MS degree in Technology Management, Michael has develoed and teaches e-business certificate programmes for the San Diego State University, UCLA and is a lead faculty member for the University of Phoenix. He is a sought after speaker conducting e-business workshops to business organisations and his firm provides e-business consulting services for the U.S. small Business Administration working with small businesses. He is also a partner in a successful online employment company.
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